ProWine Asia

Impressions of ProWine Asia (Singapore) 2016

ProWine Asia 2016, the newest addition to ProWein World series of international trade fairs for wines and spirits, concluded on a high on 15 April 2016 today. International exhibitors attested to the quality of sales leads gained and valuable new business contacts made with like-minded industry partners from Southeast Asia and beyond.

Held alongside the 20th edition of Food&HotelAsia2016 (FHA2016), the region’s premier and most comprehensive food and hospitality trade event, ProWine Asia 2016 played host to 258 established wine producers and distributors from 30 countries. More significant was the impressive 7,339 trade visitors from 43 countries and regions.

ProwWine Asia 2016

International Showcase of Wines and Spirits

258 established wine producers and distributors from 30 countries participated in the inaugural ProWine ASIA 2016 and showcased their latest and best-selling varietals and labels. This includes a strong line-up of 15 group pavilions from 11 countries, namely Australia, Austria, Canada, Chile, France, Hungary, Italy, Portugal, Singapore, South Africa and Spain.

Rewarding Experience

Rewarding Experience for Visitors

Trade visitors from Australia, China, Hong Kong, Indonesia, Malaysia, Philippines, Singapore, Taiwan, Thailand, Vietnam and many other countries had a fulfilling time at ProWine ASIA 2016. Besides getting to meet new potential suppliers, they also had the chance to taste a wide range of wines and spirits, as well as exchanged notes with fellow wine enthusiasts on the latest drinking trends.

"This is my first visit. Though the show is not as big as compared to the shows that I’ve visited in Europe, I managed to find new suppliers from Australia (in the Margaret River area) which I was not able to find in other shows. I will definitely be bringing a bigger team the next time as we are also into spirits and other beverages."
Leong Keng Mun
Managing Director, Nam Lee Cheong Sdn Bhd

First-in-Asia Champagne Lounge

First-in-Asia Champagne Lounge

The first-ever Champagne Lounge in Asia was highly well-received and attracted many trade buyers with its exclusive and inviting ambience. Visitors were treated to an array of more than 25 different types of champagne – many of which were unique ‘first-in-Asia’ labels, by renowned champagne producers. In addition, oenologists were also present to provide professional advice on selecting and appreciating champagnes.

"TThe Champagne Lounge is an interesting concept. Being in-charge of making recommendations to my purchasing department on the wines to stock for our private club members, the Lounge allowed me to discover and taste the various types of champagne all at one place. The unique champagne liqueur and a few quality Rosé champagnes that I got to sample are some of my picks."
Samuel Tse
Service Director, The American Club


Well-Attended Masterclasses and Seminars

Many took the opportunity to learn more about wines and spirits through a series of masterclasses and seminars conducted by best experts in the industry. The sessions include:

  • Wine & Spirit Education Trust (WSET) - The Language of Wine: A Systematic Approach to Tasting / A World of Sherry
  • Institute of Masters of Wine Information Session
  • Explore Award-Winning Wines from Around the World with Decanter
  • Robert Parker's Wine Advocate - Austrian and Cool Climate Wine Quality Seminar / Benchmark Tasting Seminar
  • Explore the Quality Emotions with Italian Wines - Discover many facets of Sangiovese / Explore the wines of Sicily and Sardegna / Be surprised by the wines of the Veneto
  • Sake Basics & Beyond and Sake & Food Pairing Masterclass
  • Wines from Spain Tasting
  • Austrian Wine Tasting
  • Wine Tourism As a Marketing Tool of Evolving Winemaking in Ukraine, Georgia, Moldova. Practice of Developing the Wine Route Maps in Digital Projects

"It was a very informative masterclass session for me. I got the opportunity to be introduced to and taste lesser known wines from the Sicily and Sardegna region, and expand my knowledge towards Italian wines. The session covered the history and production of the wines, and its distinct characteristics and taste notes, which I truly appreciated."
Michael Gontana
General Manager, PT Sarindo Makmur Sejahtera

ProWine Asia (Singapore) 2016 Live

Check out some impressions and what took place on the show floors during ProWine Asia (Singapore) 2016.

Profile Data

Facts and figures of ProWine Asia (Singapore) 2016

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